BA revives alliance plan

British Airways has revived its alliance plans with giant US carrier American Airlines by seeking permission to jointly market…

British Airways has revived its alliance plans with giant US carrier American Airlines by seeking permission to jointly market flights to 75 destinations.

The new move is a "watered-down" version of the full-blown transatlantic route link-up between the two airlines which had run into anti-competition problems. Aer Lingus is negotiating to link in to the BA/AA alliance.

The joint-marketing scheme, known as code-sharing, would see some BA flights being flown under the AA designator code and vice-versa.